Making It in Asheville is powered by Making It Creative, our boutique marketing and business consulting agency. We learn about what they’re making and how they’re making it in Asheville. Making It in Asheville is a podcast where we go behind the scenes with artists, creatives, and entrepreneurs in Asheville. Master Brewers Association of America is an brewer’s organization that Highland Brewing is a part of.īent Creek is one of Leah’s favorite trails in Asheville Outliers by Malcolm Gladwell is the book that Leah was currently reading at the time of this podcast recording.īrewer’s Craft Conference is an annual brewer’s conference that Leah and her team attend to stay up-to-date on the industry. Connect with them on Instagram, Facebook, and Twitter.Īsheville Bee Charmer is the company that worked to install beehives on Highland’s rooftop.īrewer’s Association is a monthly trade magazine that Leah reads. They are the largest brewery native to the state of North Carolina. Highland Brewing is one of Asheville’s oldest, most beloved breweries.
Leah’s advice for those trying to “make it” in Asheville.Sneak ‘listen’ about Highland’s new location in the S&W building, slated to open in Spring 2020.Highland’s marketing partnership and community building strategy.
Challenges specific to the microbrewery business.The history and evolution of Highland Brewing.“We’ve had to get a lot more focused on how we compete -and it’s made us a better company.” – Leah Wong Ashburn Here’s What You’ll Learn
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